Premium handcrafted lures designed specifically for Australian species. Every lure is hand-painted and individually tuned for maximum performance.
Featured Lures
FeaturedFishIQ Original
FishIQ Barra Bomber
Handcrafted surface lure designed specifically for Australian Barramundi. The Barra Bomber features a unique wobble action that drives barra wild during the run-out tide. Hand-painted with UV-reactive finish for maximum visibility in murky estuary water. 120mm, 18g, floating.
$16.99
FeaturedFishIQ Original
FishIQ Flathead Flicker
Premium soft plastic designed for Australia's favourite estuary target — Flathead. The Flicker's paddle tail creates irresistible vibration along sandy and muddy bottoms. Infused with prawn scent for extra attraction. Pack of 6 in mixed natural colours (Sandstorm, Muddy Creek, Ghost Shrimp).
$12.99
FeaturedFishIQ Original
FishIQ Snapper Snatcher
Heavy-duty metal jig built for deep reef snapper fishing. The Snapper Snatcher's flutter fall action mimics a wounded baitfish, triggering aggressive strikes from big reds. Assist hooks with Kevlar cord. Available in 40g — perfect for 20-40m reef drops.
$14.99
FeaturedFishIQ Original
FishIQ Jewfish Jacker
The big gun. A 150mm deep-diving hard-body designed for targeting monster Jewfish (Mulloway) in deep channels and bridge pylons. Slow-sinking action with internal rattle chamber. Built with heavy-duty split rings and BKK trebles to handle fish over 1m.
$18.99
FeaturedFishIQ Original
FishIQ Essentials Pack
The ultimate starter pack for Aussie anglers! Includes our 3 best-selling lures: Barra Bomber, Flathead Flicker (6-pack), and Snapper Snatcher. Save $8 compared to buying individually. Perfect gift for any fishing enthusiast.
$34.99
All Products
FishIQ Original
FishIQ Barra Bomber
Handcrafted surface lure designed specifically for Australian Barramundi. The Barra Bomber features a unique wobble action that drives barra wild during the run-out tide. Hand-painted with UV-reactive finish for maximum visibility in murky estuary water. 120mm, 18g, floating.
$16.99
FishIQ Original
FishIQ Flathead Flicker
Premium soft plastic designed for Australia's favourite estuary target — Flathead. The Flicker's paddle tail creates irresistible vibration along sandy and muddy bottoms. Infused with prawn scent for extra attraction. Pack of 6 in mixed natural colours (Sandstorm, Muddy Creek, Ghost Shrimp).
$12.99
FishIQ Original
FishIQ Snapper Snatcher
Heavy-duty metal jig built for deep reef snapper fishing. The Snapper Snatcher's flutter fall action mimics a wounded baitfish, triggering aggressive strikes from big reds. Assist hooks with Kevlar cord. Available in 40g — perfect for 20-40m reef drops.
$14.99
FishIQ Original
FishIQ Bream Breaker
Precision hard-body crankbait for estuary bream. The Bream Breaker dives to 1.5m and features a tight wobble that bream can't resist. Hand-tuned for perfect swimming action straight out of the packet. 55mm, 5g, suspending.
$13.99
FishIQ Original
FishIQ Jewfish Jacker
The big gun. A 150mm deep-diving hard-body designed for targeting monster Jewfish (Mulloway) in deep channels and bridge pylons. Slow-sinking action with internal rattle chamber. Built with heavy-duty split rings and BKK trebles to handle fish over 1m.
$18.99
FishIQ Original
FishIQ Whiting Wizard
Ultra-light soft plastic pack specifically designed for sand whiting. The Whiting Wizard's subtle tail action is perfect for fishing the sand flats on an incoming tide. Includes 8 plastics in 2 proven colours (Sand Crab, Yabby) plus 4 matched jig heads (1/16oz).
$9.99
FishIQ Original
FishIQ Essentials Pack
The ultimate starter pack for Aussie anglers! Includes our 3 best-selling lures: Barra Bomber, Flathead Flicker (6-pack), and Snapper Snatcher. Save $8 compared to buying individually. Perfect gift for any fishing enthusiast.
$34.99
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